Creating a YouTube video to promote your restaurant business is one way of reaching those Instagram photo-sharers at social media sites. You probably have noticed by now how Netizens could not resist the urge to show their friends what and where they are currently eating, because food is one thing that is sure to attract likes and followers.
However they usually share photos of mouth-watering delectables prepared and served by well-known restaurants or popular diners. The problem however, is that there are too many competitors in the restaurant business, and most of the time, you can’t seem to get your fair share of the food photo-sharing hype.
That is why when putting up a YouTube video showcasing your restaurant, make sure you will be optimizing it in ways that will allow you to reach your targeted customers. Otherwise, your video will just be buried deep under the billions of video content being uploaded by billions of YouTube users.
Optimization Features that Can Push Your Resto-Video in Front of Your Potential Customers
First off, be in the know that people generally look for information about products and places by checking related YouTube videos. According to latest YouTube stats, about 25% do so using their smartphones or mobile gadgets. To them, videos are the ideal source of info when on the lookout for new products and places to visit. Reading website blogs can come later, if their interest has been piqued by the video blog (vlog.)
That is why you should take time to learn how to create videos in ways that will push your video’s appearance at the top of the related search pages. Frankly, the following tips and advice may seem complicated for the non-SEO savvy video uploader. That is why many businesses seek assistance from SEO professionals specializing in social media marketing strategies like SMM World.
Basic Video Features that Will Optimize Your YoutTube Uploads
When creating a YouTube Channel, be sure to use the name of your restaurant as user name. That way, your video will have a URL carrying the business name by which you are known in your geolocation.
Use keywords and tags for your video title and content, because you must provide answers that respond to search queries about restaurants and the kind of food served.
Enhance your username with a Thumbnail to best represent the kind of food you are serving. Most video searchers, particularly those with short attention spans tend to use Thumbnails as basis for deciding if a video is a potential fit for a search quest.
Make sure your video content matches the profile you are projecting in your YouTube channel. Let us say you claim to serve authentic Mexican dishes, but you are only showing videos of TexMex whip ups and not of truly traditional Mexican cuisine. Be genuine and accurate with what you will present because for all intents and purposes, searching customers are looking for a food establishment that can satisfy a certain craving.
Speak clearly when presenting your restaurant and what it has to offer. Incorporate texts as annotation to enhance viewer experience.
Encourage viewer engagement, reply to comments and suggestions and address complaints if there are any.
Create related videos for social media promotions, such as occasions when you hosted an important local community event, or a party for a well-known personality. Since the holidays are just around the corner, capture in video your restaurant’s community service activities.