There’s no question that the effects of global climate change has been affecting Australia’s businesses particularly restaurants and other food and beverage providers. The changes to rainfall patterns have caused sea levels to rise and bring on floods that destroy agricultural products important to restaurant chefs. Lack of ingredients limit the ability of menu developers to come up with offerings that would increase the competitiveness of a restaurant brand.
Actually, on a global scale, various weather-related forces have been negatively impacting the quality, quantity and sus of agricultural products being supplied by farmers. The warmer temperatures and increased acidity of ocean waters have caused popular species of seafood to leave their habitats, making them largely inaccessible.
In a related survey report published by e-commerce software provider Lightspeed, insights revealed that Australian restaurateurs have been adapting and adjusting with the help of Australian consumers. Through a survey involving 8,000 respondents from across the globe, the results revealed that restaurants, caterers and other food service providers in Australia are now developing menus in accordance with the growing Conscious Consumption behaviour of Australians.
What Exactly is the Conscious Consumption Behaviour and Its Impact on Australian Industries
As a result of the COVID-19 pandemic, the majority (80%) of the Australian population have since then developed a mindset of consuming only healthy food and beverages. A recent report from Nielsen Consumer stated that nearly one-in-three Aussies now conform to consuming only low-fat diets and engaging in physical activities as a way of life.
Australians are currently practising Conscious Consumption by choosing healthier and more nutritious options. Additionally, it also involves using only natural ingredients to optimise their health, especially among older generations.
Australia’s industries quickly grasped the significance of the Conscious Consumption behaviour, while brand marketers lost no time in focusing on the factors and elements supporting health-conscious lifestyles. Marketers ramped up campaigns for healthier food, power drinks, applications for monitoring vitals and different home exercise equipment to use in light of the work-from-home new norm.
Reports have it that advertising campaigns for fruits, vegetables and diet food have increased three folds since 2021. Many Australian restaurant menus have changed; aspiring to establish fresh connections with customers by offering pre-planned healthy meals for dine-in and delivery.
Adapting to this new consumer mindset was also promoted as a way of helping address the effects of climate change. Less demand for livestock and reducing the overwhelming demand for food will help the environment rehabilitate and recover the degraded natural resources.
As an aside, Australians have always shown willingness to adopt changes aimed at improving the agricultural productivity of the country’s naturally semi-arid soils. It’s also notable that soil improvement includes stabilisation measures applied by underpinning contractors to ensure and maintain the strength of a building’s foundation.
It’s no surprise therefore that when it comes to their personal health, Aussies have opted to practise Conscious Consumption to ensure their own health and strength.